泛亚体育

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目录

中秋珠宝促销活动策划

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  MASHANGYOUDAOZHONGQIULE,JISHITUANYUANJIEYESHISHANGJIALADONGXIAOSHOULIANGDEDAHAOSHIJI。ZUOWEIYIJIAZHUBAOXIAOSHOUDIAN,ZHUBAOCUXIAOYETONGQITADECHANPINCUXIAOYIYANG,ZAOZAOJIUZUOZULEZHUNBEI,ZHUNBEIZHONGZHUBAOZHONGQIUJIECUXIAOFANGANZIRANSHIZHONGZHONGZHIZHONG,ZHUBAOZHONGQIUJIECUXIAOFANGANDEHAOHUAIJUEDINGZHEZHUBAOCUXIAOHUODONGDECHENGGONGYUFOU,WANBUKEDIAOYIQINGXIN。RUHEZAI204NIANXIABANNIANDEDIYIGEXIAOSHOUGAOFENGQITONGGUOYIXIEHUODONGLAICIJIXIAOFEIBINGJIAQIANGGONGSIWAIZAIXINGXIANG?YIXIAJIUSHICHUGUOLIUXUEWANGDEXIAOBIANZHENGLIDEFANYATIYUZHUBAOQIYEZHONGQIUJIECUXIAOHUODONGCEHUAFANGAN。HUANYINGDAJIAYUEDUCANKAO。

  中秋节珠宝促销活动方案(一)

  SHOUXIANDIYIGEJIUSHIZHUBAOHUODONGZHUTIDEQUEDING: ZHONGQIUJIEQIANGDIAODEJIUSHIJIATING,SUOYIZHENGGEHUODONGDEZHUTI“YONGXINLIANCHENGQUAN JIAFU”,YOUXINJIUXINGFU。

  JIEXIALAIDEJIUSHIHUODONGDEXINGSHILE,WUFEISHIZENGSONGLIPIN,YOUJIANGXIAOSHOUZHILEIDE。

  YIXIASHIYIXIEZHONGQIUJIEZHUBAOCUXIAOHUODONGZHUTI

  1、百元摸大奖,团圆礼无限

  ZAIZHUBAODIANDEZHONGQIUHUODONGQIJIANZHIYAOXIAOFEIMANBAIYUANJIUKEYICANYUCHOUJIANGHUODONG,100YICI,2002CI,YICILEITUI。 JIANGXIANGZESHI: QINQITUANYUANLI,PENGYOUTUANYUANLI,LAOSHITUANYUANLIDENG。

  2、会员日,大奖等你拿

泛亚体育  9YUE7RIHUIYUANDUXIANGHUIYUANJIA,GOUWUSONGSHUANGBEIJIFEN。TONGSHIYOUXINGYUNDAYAOJIANGHUODONG,SONGJIADIAN,SONGSHOUJIJIJINGMEIDEXIAOLIPIN。

  3、感恩教师节,免费送会员

  ZHONGQIUJIEZHUBAOCUXIAOHUODONGQIANQIDEJIAOSHIJIE,LAOSHIKEYICHIJIAOSHIZHENGMIANFEIBANLIHUIYUAN,XIANGSHOUHUIYUANYOUHUIJIA。

  4、猜灯谜购物减免

泛亚体育  ZAIZHONGQIUZHUBAOHUODONGQIJIAN,FANSHIGOUMAIMAN1000YUANYISHANGDEXIAOFEIZHEDOUYOUJIHUIHUODEYICICAIDENGMIDEJIHUI,CAIZHONGJIUKEYIHUO DEGOUWUJIANMIANXXYUANDEJIHUI。

  中秋节珠宝促销活动方案(二)

  一、活动背景

  ZHONGQIUJIESHIXIABANNIANLAIDIYIGEXIAOLIANGGAOFENG,JIECIJIHUIKAIZHANCUXIAOHUODONG,CIJIXIAOFEIZHE,LADONGXIAOLIANG,BINGJIAQIANGGONGSIWAIZAIXINGXIANG。

  二、活动主题

泛亚体育  “YONGXINLIANCHENGQUANJIAFU”,YOUXINJIUXINGFU。QIANGDIAODUIJIATINGDEZHONGSHI。

  三、活动时间: ——

  四、活动形式

  1、ZENGSONG2、YOUJIANGXIAOSHOU

  五、活动内容

泛亚体育  1、FANSHIZAIHUODONGQIJIANGOUMAIBENDIAN288YUANYISHANGZHUBAO,JIKEHUODEQUANJIAFUJINSHIXILIEQIZHONGDEFUQINJINJIE。

泛亚体育  2、FANSHIZAIHUODONGQIJIANJIQIQUANJIAFUJINSHIXILIEWUKUANCHANPIN,JIKEHUODEZHONGQIUDALI,QUANJIAFUFEICUIPAI。

  3、FANSHIZAIHUODONGQIJIANZAIBENDIANXIAOFEIJINEDADAO1500YUANQIDE,JIKEHUODEHUIYUANJINKA,XIANGSHOUZHESHANGZHEDEDAIYU。

  4、FANSHIZAIHUODONGQIJIANZAIBENDIANGOUMAIZHUBAOHUOSHIJIYOUYIWANGBENDIAN1500YUANYISHANGXIAOFEI***JIKECANJIAZHONGQIUDACHOUJIANG。

  六、活动宣传

  1、TIQIANZAOSHI,ZUOHAOXUANCHUAN。

  2、BAOZHI、DIANSHITAI、SHUDIAN、XUANCHUANCAIYEZUHEXUANCHUAN。

泛亚体育  3、DIANMIANBUZHIYAOFUHEZHUTIQIFEN。

  七、活动预算

  ZHUBAOZHONGQIUJIECUXIAOFANGANYAOGENJUSHIJIQINGKUANGLAIZHUNBEI,BINGZUOHAOSHIHOUZONGJIEGONGZUO,YIBEIZAIZHAN。

 珠宝店中秋节促销活动方案(三)

  一、活动时间

  9YUE5RI-9YUE8RI

  二、活动主题

  BAXITONGQING ××RANQING

  三、活动内容

  1、 抢购一重喜:

泛亚体育  HUODONGQIJIANMEITIANSHANGWU9DIANDAO12DIAN,SHUKUANQINGLVDUIJIEHEBUFENJINGMEISHOUSHIANGUOQINGCHOUBINTEJIA999YUANXIANSHIFASHOU,MEIRENXIANGOUYIKUAN,12DIANHOUHUIFUYUANJIAXIAOSHOU。

  2、红包二重喜:

泛亚体育  HUODONGQIJIANGOUMAIZUANSHIMAN1800YUANYISHANGDEGUKEJUNKEPINGXIAOPIAOCANJIA“HONGBAODAJINGXI”DACHOUJIANGHUODONG,JIKEDANGCHANGHUODECHOUQUDEHONGBAOZHONGKAPIANDEXIANJIN,100%ZHONGJIANG,JIANGXIANGSHEZHIRUXIA:

  YIDENGJIANG: XIANJIN500YUANHONGBAO,RANGNINZHAODAOJIANQIANDEGANJUE。

  ERDENGJIANG: XIANJIN100YUANHONGBAO,RANGNINMAIDAOCHAOZHIDESHOUSHI。

泛亚体育  SANDENGJIANG: XIANJIN20YUANHONGBAO,RANGNINSHENGXIAHUIJIADEJIAOTONGFEI。

  3、寻宝三重喜:

  LAIDIANGUKEWULUNGOUMAIYUFOUDOUKECANJIA“GUOQINGXUNBAO”HUODONG,CANYUFANGFASHIZAIDIANNEISHOUSHIBIAOQIANCHUXUNZHAO“GUOQINGBAOXIANG”ZIYANGDEKAPIAN,PINGKAPIANDUIHUANBAOWU,BAOWUSHIJIAZHI388YUAN18KXIANGLIANYITIAO,GONGMIANFEISONGCHUWUGEBAOWU(SHULIANGKEDIAOZHENG)。

  4、复购四重喜:

泛亚体育  RUGUKEYIQIANZAIBENDIANYIJINGGOUMAIGUOZHUBAOSHOUSHI,ZEZAIHUODONGQIJIANZAICIGOUMAIXIANGQIANLEIZUANSHISHIPIN“MEI1000YUANYOUHUI101YUAN”DEJINGXIFUGOUJIA。

  5、团购五重喜:

  RUGUKEYUQIQINYOUZAIHUODONGQIJIANTONGYITIANYIQIGOUMAIXIANGQIANLEIZUANSHI,ZEKEXIANGSHOUTUANGOUYOUHUI,YOUHUIBANFASHILIANGRENDOUKEXIANGSHOU“GOU1000YUANJISONG100YUANXIANJIN”DETEDAYOUHUI。

  6、新人六重喜:

泛亚体育  FANGOUMAIXIANGQIANLEISHOUSHI2800YUANYISHANGDEXINRENPINGGOUWUFAPIAOJIKEHUODELIUXINGHUNSHAHUOXINNIANGZHONGSHILIFUYITAO(HUOZHIDINGHUNSHAYINGLOU888YUANSHEYINGQUANYIZHANG)。

  7、返券七重喜:

  FANGOUMAIJISONG100YUANXIANJINQUAN,XIANJINQUANKEXIACIGOUMAIXIANGQIANLEIZUANSHIHUOFEICUISHICHONGDIXIANJIN。

  8、中秋八重喜:

泛亚体育  FAN9YUE8RICHUSHENG、SHENFENZHENGZHONGYOU“908”(LIANHAO)、SHOUJIHAOMAZHONGYOUSHUZI“908”DEGUKEGOUMAIZUANSHI1800YUANYISHANGJIYOUHUI98YUAN(SUJINBUCANYUYOUHUIHUODONG)。

  四、活动宣传推广策略

  (1)9YUE5RI、9YUE8RIGEKANDENGYIQIBAOZHIGUANGGAO(1/8-1/4BAN),ZHUTISHI《BAXITONGQING ××RANQING》,JIESHAOSUOYOUCUXIAOYOUHUINEIRONG;

  (2)YINZHIHUODONGXUANCHUANYE2000FENZAI9YUE3RIQIPAIFA;

泛亚体育  (3)ZAIDIANNEISHEHUODONGXUANCHUANDEXZHANJIAHUOHUWAIPENHUI,ZHUTISHI《BAXITONGQING ××RANQING》,JIESHAOSUOYOUCUXIAOYOUHUINEIRONG;

泛亚体育  (4)9YUE4RIQITONGZHILAOGUKEHEHUIYUANCANJIAHUODONG。

  五、经费预算(略)

  珠宝店促销方案(四)

  一、开业促销

  1、百元买钻饰 现金大返利

  HUODONGSHIJIAN: 9YUE3RI——9YUE8RI

  HUODONGNEIRONG:

  HUODONGQIJIANMAIZUANSHIMAN1000YUANDEGUKEPINGXIAOPIAOKECANJIA“BAIYUANMAISHOUSHI XIANJINDAFANLI”DACHOUJIANGHUODONG,CHOUJIANGCISHUYIMANQIANYUANJISUAN,RUXIAOFEI5188YUANMAIYIZUANSHI,KEYICHOUJIANG5CI,RU5 CIDOUZHONGYIDENGJIANG,FANXIANJIN5000YUAN,JI188YUANMAIYIJIA5188YUANDEZUANSHI。CHOUJIANGXIANCHANGJINXING,JICHOUJIDUI,100%ZHONGJIANG。JIANGXIANGSHEZHIRUXIA:

  YIDENGJIANG FANXIANJIN1000YUAN

泛亚体育  ERDENGJIANG FANXIANJIN300YUAN

  CANYUJIANG SONGMIANZHI50YUANDEKESHIZHAJIDIANHUODIOUKAFEILIANSUODIANMIANFEICANQUANYIZHANG

  2、 旧首饰换新颜 黄铂金换靓钻

  HUODONGSHIJIAN: 9YUE3RI——9YUE3RI

泛亚体育  HUODONGNEIRONG: JIUZUJIN、QIANZUJIN,JIUBOJINpt900、pt950、pt990HUANZUANSHISHIPIN,

  MIANSHOUJIAGONGFEI+DEKESHIZHAJIDIAN HUO

泛亚体育  DIOUKAFEILIANSUODIAN——MIANZHI50YUANMIANFEICANJUANYIZHANG

  3、 大礼送会员 好事与您享

泛亚体育  HUODONGSHIJIAN: 9YUE3RI——9YUE8RI

  HUODONGNEIRONG:

  FANZHELIMUJINDIANYILANHUIYUAN,LEIJIJIFENCHAO5000YUANZHE,JIEKEDAOJINYEGUANGCHANGZHELIMUJINDIANZHUANJULINGQUDIOUKAFEILIANSUODIANMIANZHIWEI100YUANDESHOUJICHONGZHIKAYIZHANG。

  4、 688,钻石走进寻常百姓家

  YONGYOUZUANSHI,BUSHIMENGXIANG,ZHIXU688YUAN,JIUKEGOUMAIZUANSHIYIMEI,MEIRENXIANGOUYIMEI,SHULIANGYOUXIAN,JINSHOU30MEI,SHOUWANWEIZHI。

  5、 量身定制‘真我个性’克拉钻

泛亚体育  ZHENWOGEXING DUSHENDINGZUO XUANZIJIXIHUANDEKUANSHI、ZIJIXIHUANDEZUANSHI,ZIJIDESHOUCUN、ZIJIDEPINWEI、ZIJIDETESHURIZI……YIQIEDOUSHIZIJIDE。SHITIANJIAOHUO(NENGFOUZUODAO?)。

  ZHENWOGEXING,WANMEITIXIAN,YOUYAPINWEI,JINZAIZUANSHIZHONG

  二、活动宣传推广策略

  1、 KAIYEQIANSANTIANZAIJINYEGUANGCHANGLOUTIZUOTIAOFUXUANCHUAN,GONGSHITIAO,NEIRONGRUXIA:

泛亚体育  1.1YAFEIQICHELIANSUODIANGONGHEZHELIMUJINDIANJINYEGUANGCHANGZHUANJULONGZHONGKAIYE

泛亚体育  1.2DEKESHIZHAJIDIANGONGHEZHELIMUJINDIANJINYEGUANGCHANGZHUANJULONGZHONGKAIYE

泛亚体育  1.3TONGLIAOMEILINGONGSIGONGHEZHELIMUJINDIANJINYEGUANGCHANGZHUANJULONGZHONGKAIYE

泛亚体育  1.4SHENZHENBAITAIJITUANGONGHEZHELIMUJINDIANJINYEGUANGCHANGZHUANJULONGZHONGKAIYE

  1.5ZHEJIANGRIYUEJITUANGONGHEZHELIMUJINDIANJINYEGUANGCHANGZHUANJULONGZHONGKAIYE

  1. 6SHENZHENAIDIERZHUBAOTONGLIAOZHELIMUJINDIANZHUANJUJINYEGUANGCHANGLUOHU

泛亚体育  1. 7BEIJINGJIDAIZHUBAOTONGLIAOZHELIMUJINDIANZHUANJUJINYEGUANGCHANGLUOHU

泛亚体育  1.8 688ZUANSHIZOUJINXUNCHANGBAIXINGJIA

  1. 9BAIYUANMAIZUANSHI XIANJINDAFANLI CHOUJIANGHUODONG JICHOUJIDUI 100%ZHONGJIANG

泛亚体育  1. 10JIUHUANGJIN、JIUBOJIN+MIANJIAGONGFEI=XINZUANSHI+50YUANMIANFEICANJUANYIZHANG

  1. 11LEIJICHAO5000YUANYILANHUIYUAN=100YUANDEMIANFEICHONGZHIKAYIZHANG

泛亚体育  2、 KAIYEQIANSANTIANZAIJINYEGUANGCHANGNEIFANGZHIxZHANJIA20GE

  NEIRONG:

泛亚体育  2. 1ZHELIMUJINDIANLONGZHONGJINZHUJINYEGUANGCHANG

  2.2CUXIAONEIRONG

泛亚体育  3.AIDIER、JIDAIZHUBAOJINYEGUANGCHANGLUOHU

泛亚体育  3、 KAIYEQIANWUTIAN,JINYEGUANGCHANGQIANDENGXIANGGUANGGAOBUZHI,NEIRONGTONGSHANG2

  4、 KAIYEQIANDEZHOURIZAITONGLIAORIBAO、DIANSHIBAOZUO1/2HUOZHENGBANKAIYEXUANCHUAN,ZHUTISHI“BAIYUANMAIZUANSHI XIANJINDAFANLI”,NEIRONGSHIKAIYEHECI(TIAOFUNEIRONG)HEYISHANGSUOYOUCUXIAONEIRONG。

  三需准备与沟通工作

  1、 LIANXICHONGZHIKA

  2、 MAIYITAIDIANNAO,LIANXIHUIYUANZILIAOLIANWANG

  3、 YUJINYELIANXIFANGBIANPAOSHIYI

泛亚体育  4、 YUMINZHENGJULIANXIJIEHUNXIKASHIYI

  5、 YUAIDIER、JIDAILIANXIXUANCHUANCESHIYI

泛亚体育  6、 ZHELIMUJINDIANZHIYE

  7、 YUYINGLOULIANXIHUDONGHUHUI

  8、 KAIYECHANGDIBUZHIHEDIANMIANBUZHIZHUANRENFUZE

  珠宝店促销方案(五)

泛亚体育  2014NIANZHUBAOSHICHANGZONGTIDIMI,JUBUHUOYUE。JIEJIEPANSHENGDEJINJIAJIANGDILESHICHANGREDU。ERYIDAZHEWEIZHUDEJIAGEZHANQIANPIANYILV,HUSHILEPINPAIDEJIANSHEHEWEIHU。

  一、活动目的*珠宝作为业界的翘楚,在中秋期间再次强力出手,给市场带来福祉,给消费者带来福音。

  *ZHUBAOSUQIUPINZHI,YANYIJINGDIAN,YINLINGSHISHANG。CICICEHUAHUODONGMUDESHITISHENGGONGSICHANPINXIAOLIANGJIXIAOSHOUE,QIANGHUAPINPAIRENZHIDUJIMEIYUDU,TONGSHIYESHIBUFENXINPINDESHANGSHI。

  二、活动对象

泛亚体育  SUNZIBINGFAYUE“FANZHANZHE,YIZHENGHE,YIQISHENG”。JIZHONGYOUSHIBINGLI,ZHONGDIANTUPO,XUANZEJIERIYINGXIAODEZHONGDIANSHICHANG。

  1.HUODONGDUIXIANG: 18-35SUIZHUIQIUWANMEIHEGEXINGBIAOXIAN、JUYOUXIAOFEINENGLIDESHISHANGQUNTI。

泛亚体育  2.HUODONGKONGZHIDEFANWEI: YOUXIANXUANZEDETEDINGQUYU。(YI、ERJISHICHANG)

  3.CUXIAODEZHUYAODUIXIANG: ZHIYENVXING、ZHIYENANXING。ZHONGSHIGONGYI、ZHUIQIUSHISHANG;ZHUZHONGPINPAI;DUIZHUBAOYOUSUOSUQIU。

  4.CUXIAODECIYAODUIXIANG: ZHUZHONGZHUANGSHI;GUANXINZHILIANGHEFUWU。

  三、活动主题

  1、 确定活动主题

  JIANGJIA?JIAGEZHEKOU?ZENGPIN?CHOUJIANG?LIQUAN?FUWUCUXIAO?YANSHICUXIAO?XIAOFEIXINYONG?HAISHIQITACUXIAOGONGJU?XUANZESHENMEYANGDECUXIAOGONGJUHESHENMEYANGDECUXIAOZHUTI,YAOKAOLVDAOHUODONGDEMUBIAO、JINGZHENGTIAOJIANHEHUANJINGJICUXIAODEFEIYONGYUSUANHEFENPEI。YIGEHAODEZHUTIHENGUANJIAN。

泛亚体育  FANYATIYUDEZHUTISHI: JIAGEZHEKOU+CHOUJIANG+FUWUCUXIAO

  JIAGEZHEKOU: ANCHANPINDESHIJIJIAZHIJIASHANGHELILIRUN(40%-100%),BADEDAODEJIEGUOCHUYIQIXIANGYINGDEZHEKOUDIAN,ZUIZHONGDESHUZIZUOWEICHANPINDINGJIA。ZHEKOUDIANXUANZEJIXIANGDESHUZI: BABAZHE、LIUBAZHE、SIBAZHE。

  CHOUJIANG: JUTIXINGSHIJIAN“HUODONGFANGSHI”。

  FUWUCUXIAO: JIXUXUANCHUANHETUICHUGONGSIDESHOUHOUFUWU。GUINAWEIBAXIANGBAOZHENGFUWU——BAOZHILIANG、BAODIAOHUAN(KEDENGZHIYIDIHUANHUO)、BAOCHUNDU、BAOKEZHONG、BAOWEIXIU、BAOSUOFANG、BAOQINGXI、BAOFANXIN。

  2、包装活动主题

泛亚体育  ZAIQUEDINGLEZHUTIZHIHOUYAOJINKENENGYISHUHUADI“CHEHUPIZUODAQI”,DANHUACUXIAODESHANGYEMUDE,SHIHUODONGGENGJIEJINYUXIAOFEIZHE,GENGNENGDADONGXIAOFEIZHE。ZHEIYIBUFENSHICUXIAOHUODONGFANGANDEHEXINBUFEN,YINGGAILIQIUCHUANGXIN,SHIHUODONGJUYOUZHENHANLIHEPAITAXING。

  BENCICUXIAOHUODONGDEZHUTISHI“GAOGUI、ZUNCHONG、XIANGHE”。(JUTIXINGSHIJIANXIAOCEZI)

  ZHENGGEDIANMIANHUANJINGSHEZHIYINGGAITUXIANZHEIGEZHUTI,YUANGONGFUZHUANGTONGYISHIHONGHUANGSE,ZUIHAOSHITANGZHUANG,BIAODACHUNJIECHUANTONG、XIANGHEDEYISI。

  LUSUDENGBUYAOYAOYAN,XUANYONGYIXIEGUANGXIANROUHE、WENNUANDE,DANBUYAOXIANDEAIMEI。QICI,KEFENSHIDUAN XUANQUYIXIEGAOYA、ROUHE、XIQIDEBEIJINGYINLEBOFANG。YIXIEGUKEKENENGMEIKANDAOJUTAI,DANBEIYINLEXIYIN,ERCHENGWEIQIANZAIGUKE。

  QITASHEZHIRUDIAOQI、DENGLONG、POP、ZHANJIADENGYAOJINLIANGTUXIANCHUNJIEXIQIXIANGHEDEQIFEN,TONGSHIZHANGXIAN*GONGSIDAQIJINGZHIDEXINGXIANG。

  四、活动方式

  1、QUEDINGHUOBAN: HESHANGCHANG、JINGXIAOSHANG、JIAMENGSHANGLIANHE,KEZHENGHEZIYUAN,JIANGDIFEIYONGJIFENGXIAN。JUTIGONGGUANYOUSHICHANGDUDAOFUZE,HESHANGCHANGQIAODINGHUODONGXINGSHI、SHIJIANHEDIDIAN。LIYONGSHANGCHANGCHUNJIEDAXINGCUXIAOXUANCHUANXIYINZIJIDERENQI。

  2、QUEDINGCIJICHENGDU: YAOSHICUXIAOQUDECHENGGONG,BIXUYAOSHIHUODONGJUYOUCIJILI,NENGCIJIMUBIAODUIXIANGCANYU。CIJICHENGDUYUEGAO,CUJINXIAOSHOUDEFANYINGYUEDA。DANZHEIZHONGCIJIYECUNZAIBIANJIXIAOYING。YINCIBIXUGENJUCUXIAOSHIJIANJINXINGFENXIHEZONGJIE,BINGJIEHEKEGUANSHICHANGHUANJINGQUEDINGSHIDANGDECIJICHENGDUHEXIANGYINGDEFEIYONGTOURU。JIANYIGONGSIZAIMEIGEXIAOSHOUWANGDIANJUBANYIGECHOUJIANGHUODONG: FANSHIZAIHUODONGQIJIANGOUMAI*ZHUBAOSHOUSHIDEGUKE:

  JINEZAI1000YUAN(SHIJIJIESUANWEIZHUN,XIATONG)YIXIA: HUODEYICICHOUJIANGJIHUI,XIANDANGTIANCHOUJIANG(XIATONG),HUOZHEZHIJIELINGQUANWEIJIANGYIFEN;

  JINEZAI1000-3000YUAN: HUODELIANGCICHOUJIANGJIHUI,HUOZHEZHIJIELINGQUWUDENGJIANGYIFEN;

  JINEZAI3000-6000YUAN: HUODESANCICHOUJIANGJIHUI,HUOZHEZHIJIELINGQUSIDENGJIANGYIFEN;

泛亚体育  JINEZAI6000-10000YUAN: HUODESICICHOUJIANGJIHUI,HUOZHEZHIJIELINGQUSANDENGJIANGYIFEN;,

  JINEZAI10000-20000YUAN: HUODEWUCICHOUJIANGJIHUI,HUOZHEZHIJIELINGQUERDENGJIANGYIFEN;

  JIANGPINSHEZHI(SHEQIGEDENGJI),TEDENGJIANG,YI、ER、SAN、SI、WUDENGJIANGJIANWEIJIANG。JUTINEIRONGDAISHANGQUE。

  五、活动时间和地点

  HUODONGSHIJIAN: 9YUE5HAO——9YUE8HAO。

泛亚体育  CICIHUODONGZAI**ZHUBAOGONGSISUOYOUXIAOSHOUWANGDIANTONGQIJINXING。

  CICICUXIAOHUODONGZAISHEZAISHANGCHANGNEIZHUANJU、DAOJUJINXING。BUGAOCHANGWAIDATAIXIAOSHOU。

  六、广告配合方式(待定)

  BAOZHI——

泛亚体育  YOUDIAN: 1.XINXIDECHUANBOKEYIXIANZHIZAIMUBIAOQUYUNEI。

  2.GUANGGAOZHIZUOSUDUKUAI。

  3.LINGHUO、JISHI,QUYUSHICHANGFUGAIMIANDA,NENGGUANGFANDIBEIJIESHOU,KEXINLAIXINGQIANG。

  QUEDIAN: 1.ZALUAN,ZHENDUIXINGCHA。

  2.BAOCUNXINGCHA,FUZHIZHILIANGDI,CHUANYUEZHESHAO。

泛亚体育  3.LANGFEIFAXINGLIANG: XINXIKENENGBEISONGJIHENDUOYONGYUANBUZAISHICHANGMAIGONGSICHANPINDEREN。

  4.YIZHONGGAODUYIJIANDEMEIJIE,JINGZHENGDUISHOUKEYIHENKUAIHUOQUFANYATIYUCUXIAOHUODONGDEQINGBAO。

泛亚体育  DIANSHI——

泛亚体育  YOUDIAN: 1.ZONGHESHIJUE、TINGJUEHEDONGZUOFUYOUGANRANLI,NENGYINQIGAODUZHUYI,CHUJIMIANGUANG。

  2.NENGHENHAODIJIANLIXINGXIANGDEYIZHONGMEIJIE。

泛亚体育  QUEDIAN: 1.ZHIZUOCHENGBENGAO。

  2.GANRAODUO,SHUNJIANJISHI,GUANZHONGXUANZEXINGSHAO。

  3.DADUOSHUGUANGGAOZHIYOU10DAO30 MIAOZHANG,ZHEIJIUXIANZHILEFANYATIYUKECHUANSONGDEXINXILIANG。

泛亚体育  ZAZHI——

  YOUDIAN: 1.QUYU、RENKOUKEXUANZEXING,KEXINBINGYOUYIDINGDEQUANWEIXING。

  2.FUZHILVGAO,BAOCUNQIZHANG,CHUANYUEZHEDUO。

泛亚体育  QUEDIAN: 1.GUANGGAOGOUMAIQIANZHISHIJIANZHANG,YOUXIEFAXINGLIANGSHILANGFEIDE,BANMIANWEIZHIWUBAOZHENG。

泛亚体育  2.PIANFUCHENGBENHECHUANGYICHENGBENJIAOGAO。

  七、前期准备

泛亚体育  QIANQIZHUNBEIFENSANKUAI:

  1、RENYUANANPAI:YAO“RENRENYOUSHIZUO,SHISHIYOURENGUAN”,WUKONGBAIDIAN,YEWUJIAO*DIAN。SHEIFUZEYUSHANGCHANGDEGOUTONG?SHEIFUZEXIANCHANGGUANLI?SHEIFUZELIPINFAFANG?SHEIFUZEGUKETOUSU?SHEIFUZECHANPINJIESHAO?SHEIFUZESHUJUJILU?YAOGEGEHUANJIEDOUKAOLVQINGCHU,FOUZEJIUHUILINZHENCHUMAFAN,GUCISHIBI。HUODONGQIANDUISUOYOUYINGYEYUANJINXINGPEIXUN,TONGYISIXIANG,TONGYIKOUJING,MINGQUEHUODONGMUDE、YIYI、DUIXIANGHEZHONGDIAN。

  2、ZHANJUXINGXIANG: ZHANJUXINGXIANGSHIYIGEXITONGDEGONGCHENG,ZAIMAICHANGZHONGYIBANTIXIANZAIYIXIAFANGMIAN: QIYETONGYIDEVI,QIDAOZHENGTIXINGXIANGDESUZAO;ZHANJUSECAI,NENGGOUXIYINYANQIUDELIANGLISECAIHUOZHEZHANGXIANGAOGUIDESHENMISECAI;ZHANJUYONGCAI: CHENTUOCHANPINXINGXIANGDECAIZHI;ZHANJUDENGXIANG: HUALI、MINGLIANG、YINRENZHUYIDEDENGXIANG;ZHANSHIXIANCHANGSHANGPINDEPOP、XZHANJIA、YILABAODENGDAOJU: KEYICHONGFENZHANSHICHANPINGEXING,TUCHUMAIDIAN;ZHANJUXIANCHANGDEZHUANGSHIBUZHI: RUHUAHUAN、QIQIU、DENGLONG、DIAOQIDENGDAOJUDECAIYONG,JIRENYILINGXING、HUOLIDEZHANSHI。ZHUTIHONGTUOCHUNJIEXIQIYANGYANGDEQIFEN,JUTIGONGZUOYOUDIANZHANGHEJINGYANFENGFUDEYINGYEYUANLAIZUO。

泛亚体育  3、BEIHUO: QUEDINGXINPIN、CUXIAOCHANPIN、CHUANTONGCHANPINDEZHONGLEI,BINGZHUNBEICHONGZUDEHUOYUAN。LIEYIGEBEIHUOQINGDAN,ANDANQINGDIAN;RANHOUCANZHAOMEITIANDEXIAOSHOUSHUJU,JISHIBUCHONG。

  八、中期操作

  ZHONGQICAOZUOZHUYAOSHIHUODONGJILVHEXIANCHANGKONGZHI。

  JILVSHIZHANDOULIDEBAOZHENG,SHIFANGANDEDAOWANMEIZHIXINGDEXIANJUETIAOJIAN,ZAIFANGANZHONGYINGDUICANYUHUODONGRENYUANGEFANGMIANJILVZUOCHUXIZHIDEGUIDING。

  XIANCHANGKONGZHIZHUYAOSHIBAGEGEHUANJIEANPAIQINGCHU,YAOZUODAOMANGERBULUAN,YOUTIAOYOULI。TONGSHI,ZAISHISHIFANGANGUOCHENGZHONG,YINGJISHIDUICUXIAOFANWEI、QIANGDU、EDUHEZHONGDIANJINXINGDIAOZHENG,BAOCHIDUICUXIAOFANGANDEKONGZHI。

  九、后期延续

泛亚体育  HOUQIYANXUZHUYAOSHIMEITIXUANCHUANDEWENTI,DUIZHEICIHUODONGJIANGCAIQUHEZHONGFANGSHIZAINAXIEMEITIJINXINGHOUXUXUANCHUAN?

  ZONGHECHENGBEN(DI)、MEITIZHIMINGDU(GAO)、SHOUZHONG(DUO)、XUANCHUANSHIJIAN(JISHI)JIFANGSHI(QIESHIKEXING),XUANZEDANGDIYILIANGGEZHULIUMEITIDANWEI。BAODAOZHEICICHUNJIECUXIAOHUODONGDEZHUTI,ZHANSHIGONGSIPINPAIXINGXIANG。XIANGXICAOZUOBUBAODAO,YIMIANJINGZHENGZHEXIAOFANG。

  十、费用预算

  ZHENGGEHUODONGFEIYONGBAOKUO: HUODONGQIJIANYUANGONGGONGZI(HANJIABANFEI)、GUANGGAOMEITIFEIYONG、DIANPUBAOZHUANGFEIYONG(GOUMAIDIAOQI、QIQIU、DENGLONG、ZHIZUOTIAOFUDENG)DENG。ZONGFEIYONGDANDIANKONGZHIZAIYIWANYUANYIXIA。

  LINGWAIHAIYAOKAOLVDAOSHANGCHANGDEKOUDIAN。JIANYIGEGEDIANPUFUZERENJIEHEBENDIANSHIJIQINGKUANG,CANZHAOCEHUAFANGAN,ZAIHUODONGKAIZHANQIANBANGEYUE,NACHUXIANGXIDEFEIYONGYUSUAN,JIDIANPUBAOZHUANGYIJIAN,BINGCHUANZHENJIGONGSISHICHANGBU。

  十一、意外防范

  MEICIHUODONGDOUYOUKENENGCHUXIANYIXIEYIWAI。BIRUZHENGFUBUMENDEGANYU、XIAOFEIZHEDETOUSU、SHENZHITIANQITUBIANDAOZHIKELIUJIANSHAODENGDENG。

  ZHEIXIEYIWAIKENENGYINGXIANGHUODONGDEJIXUJINXING。GEDIANPUFUZERENBIXUDUIGEGEKENENGCHUXIANDEYIWAISHIJIANZUOBIYAODERENLI、WULI、CAILIFANGMIANDEZHUNBEI。BUNENGYINWEIDANDIANDEYIWAIERYINGXIANGZHENGGEGONGSIHUODONGDEJINXING。JIANLIHUODONGQIJIANDIANPUZHUGUANQUANMIANFUZEZHI,BINGYICIZUOWEIQIJIXIAOKAOHEDEYIJU。

  十二、效果评估

泛亚体育  HUODONGJIESHUHOU,GEDIANPUYINGJISHIPANDIANKUCUN,ZHENGLIXIAOSHOUSHUJU(BAOKUOXIAOSHOULIANGHEXIAOSHOUE),XIAOSHOURIZHI,JIESUANSHANGCHANGKOUDIAN,TONGJIGOUMAIZHEQINGKUANG(DAGAINIANLING、XINGBIE、CHUANZHE、PEITONGZHERENSHU、XIAOFEIJINE),SHIJIZONGFEIYONG(BAOKUOMINGXIZHANG)DENG。

  CONGCIJICHENGDU、CUXIAOSHIJI、CUXIAOMEIJIEDENGGEFANGMIANZONGJIECHENGGONGDIANHESHIBAIDIAN。

  各分店按照以上要求认真总结,将结果在促销活动结束后一星期内反馈给公司市场部。

    想了解更多的中秋促销活动,请点击: 促销活动策划书 产品营销策划书 中秋晚会策划书  

  小编精心推荐

  中秋节活动策划 | 中秋节活动 | 中秋晚会策划书

  小编精心推荐

  中秋节活动策划 | 中秋节活动 | 中秋晚会策划书

  想了解更多营销策划书网的资讯,请访问: 营销策划书泛亚体育

本文来源:泛亚体育 http://grass4peace.com/a/2301378.html
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